For the passion of being lazy.
IA app allows you to save and re-use repeatable information easily and securely. From email address, shoe size, avatar pictures to payment information - you dont have to type the same thing again and again, simply tell the website/app/IoT/Bots to get everything from your IA app with a few clicks.
With IA ready services, you can
+ Login / Sign up with IA
+ Guest check out with IA
+ Pre-fill a long form with IA
+ Keep all service updated with your IA account
+ Manage services inside your IA app